Outcome-Driven
We measure success in metrics that matter to you — conversion rates, load times, user retention, and revenue. Every design and engineering decision is made with your business goals in mind.
Innovatrix Infotech was founded in 2023 by Rishabh Sethia, CEO. After 8+ years across software development, technical leadership, and engineering management, he built the company around one idea: hard work, operating discipline, and strong execution matter more than pedigree.
Last updated 15 February 2026
Six public trust signals that support how clients verify the company behind the work, the platforms we build on, and the operating maturity we bring into delivery.






Rishabh Sethia founded Innovatrix Infotech in 2023 after working across the stack as a developer, tech lead, and engineering manager. Across edtech, fintech, ecommerce, and social products, he kept seeing the same gap: businesses needed serious execution, but too often had to choose between expensive enterprise teams and unreliable project vendors. \n\n His belief is simple. Hard work compounds longer than pedigree. Coming from a tier-2 college never stopped him from leading engineering teams that included developers from IIT and BITS. That experience shaped the company early: clients should judge the work, the systems, and the outcomes, not the resume theatre around them. \n\n That belief defines how Innovatrix operates today. The company focuses on clear scope, accountable delivery, and product thinking that connects code to business outcomes. Across projects, the work has supported 50+ deliveries, influenced more than 10 crore rupees in revenue, and reached more than a million users.
Before founding Innovatrix, Rishabh worked as a developer, tech lead, and engineering manager across edtech, fintech, ecommerce, and social products. That operating range shapes how the company scopes architecture, manages delivery risk, and communicates with founders, marketers, and product teams.
“To make world-class digital engineering accessible to every ambitious business — stripping away complexity so our clients can focus on what they do best while we handle the rest.”
“A world where a founder in Kolkata has the same technological leverage as a company in Silicon Valley — where code is not a barrier, but a bridge to everything that's possible.”
These are not values we frame on a wall — they are the decisions we make every day on every project.
We measure success in metrics that matter to you — conversion rates, load times, user retention, and revenue. Every design and engineering decision is made with your business goals in mind.
Fixed-price quotes, real timelines, and clear scope — always. You will never chase an invoice or wonder what stage your project is in. We communicate proactively, not reactively.
Two-week sprints with live previews at every milestone. We ship faster than most agencies scope their proposals — without cutting corners on quality or security.
Based in Kolkata, serving clients across India and beyond. We combine the responsiveness of a local partner with engineering practices that hold up against any international benchmark.
Innovatrix Infotech Private Limited operates from Kolkata, West Bengal, and works with businesses across India and international markets through remote collaboration.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
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Trusted by 50+ startups & businesses across India
Discover what our community is sharing about their experience
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“For 40 years, we ran everything on phone calls and WhatsApp. Orders got mixed up, payments got lost, and we had no visibility into our own inventory. Innovatrix built us a system where our dealers log in, place orders, and track dispatch — all without a single phone call. Our order errors dropped by 92% in the first month.”
Jhalak Rathi
Owner, Parrot Hosiery Factory
“Singapore's mortgage market is incredibly opaque — consumers have no way to compare rates without calling every bank individually. Innovatrix built us a platform that puts real-time rates from 16 banks at the user's fingertips, with AI that matches them to the best package for their profile. Our lead conversion jumped 62% in the first quarter after launch.”
Angeline Eng
Founder & CEO, IQrate
“We had beautiful products but an online store that didn't do them justice. Innovatrix understood the artisan story behind every piece and built a Shopify store that communicates craftsmanship and heritage through every pixel. Our online sales doubled in the first quarter.”
Sarika Bhargava
Founder, House of Manjari
“We had the astrologers and the audience, but no technology to connect them at scale. Innovatrix built a platform where a first-time user can go from signup to a live consultation in under 90 seconds. The real-time chat, voice calls, and payment system all work seamlessly.”
Hello Astrologer Team
Founding Team, Hello Astrologer
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“For 40 years, we ran everything on phone calls and WhatsApp. Orders got mixed up, payments got lost, and we had no visibility into our own inventory. Innovatrix built us a system where our dealers log in, place orders, and track dispatch — all without a single phone call. Our order errors dropped by 92% in the first month.”
Jhalak Rathi
Owner, Parrot Hosiery Factory
“Singapore's mortgage market is incredibly opaque — consumers have no way to compare rates without calling every bank individually. Innovatrix built us a platform that puts real-time rates from 16 banks at the user's fingertips, with AI that matches them to the best package for their profile. Our lead conversion jumped 62% in the first quarter after launch.”
Angeline Eng
Founder & CEO, IQrate
“We had beautiful products but an online store that didn't do them justice. Innovatrix understood the artisan story behind every piece and built a Shopify store that communicates craftsmanship and heritage through every pixel. Our online sales doubled in the first quarter.”
Sarika Bhargava
Founder, House of Manjari
“We had the astrologers and the audience, but no technology to connect them at scale. Innovatrix built a platform where a first-time user can go from signup to a live consultation in under 90 seconds. The real-time chat, voice calls, and payment system all work seamlessly.”
Hello Astrologer Team
Founding Team, Hello Astrologer
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Building a multi-chain wallet that feels simple is the hardest problem in crypto UX. Innovatrix nailed it. They delivered a wallet that supports 60+ chains with cross-chain swaps, staking, and DeFi — and my grandmother could use it. We hit 500K downloads in under a year, and the app hasn't had a single security incident.”
Leonardo Pavkovic
CEO, Best Wallet
“We needed a website as premium as our products. Innovatrix understood the Ayurvedic baby care space and delivered a store that parents trust at first glance. When Mira Rajput came on board, the site handled the traffic surge beautifully. The results speak for themselves — we're now touching three crores in annual revenue.”
Baby Forest Team
Brand Management, Baby Forest
“We needed a technical partner who could move at startup speed without cutting corners on audio quality. Innovatrix shipped a production-ready social audio app in 14 weeks — real-time audio rooms, a full creator studio, content discovery — all working flawlessly. The app handled our launch traffic spike without a single dropped connection.”
Vimal Kumar
VP Product, Arré Voice
“We've been manufacturing bags for 70+ countries for 25 years, but selling directly to consumers is a completely different game. Innovatrix built us a Shopify store that positions Earth Bags as a premium sustainable fashion brand, not just a bag manufacturer. We crossed ₹18 lakhs in D2C revenue within six months.”
Anurag Himatsingka
Managing Director, Earthbags Export Pvt. Ltd.
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Building a multi-chain wallet that feels simple is the hardest problem in crypto UX. Innovatrix nailed it. They delivered a wallet that supports 60+ chains with cross-chain swaps, staking, and DeFi — and my grandmother could use it. We hit 500K downloads in under a year, and the app hasn't had a single security incident.”
Leonardo Pavkovic
CEO, Best Wallet
“We needed a website as premium as our products. Innovatrix understood the Ayurvedic baby care space and delivered a store that parents trust at first glance. When Mira Rajput came on board, the site handled the traffic surge beautifully. The results speak for themselves — we're now touching three crores in annual revenue.”
Baby Forest Team
Brand Management, Baby Forest
“We needed a technical partner who could move at startup speed without cutting corners on audio quality. Innovatrix shipped a production-ready social audio app in 14 weeks — real-time audio rooms, a full creator studio, content discovery — all working flawlessly. The app handled our launch traffic spike without a single dropped connection.”
Vimal Kumar
VP Product, Arré Voice
“We've been manufacturing bags for 70+ countries for 25 years, but selling directly to consumers is a completely different game. Innovatrix built us a Shopify store that positions Earth Bags as a premium sustainable fashion brand, not just a bag manufacturer. We crossed ₹18 lakhs in D2C revenue within six months.”
Anurag Himatsingka
Managing Director, Earthbags Export Pvt. Ltd.