Founder & CEO
Rishabh Sethia
8+ years of product engineering experience spanning developer, tech lead, and engineering manager roles across edtech, fintech, ecommerce, and consumer products. Now building Innovatrix Infotech to help startups and SMBs ship digital products without the complexity.
Credentials & Partnerships
Career Path
Developer
Full-stack engineering across web and mobile
Tech Lead
Architecture decisions, code quality, and team mentorship
Engineering Manager
Delivery pipelines, hiring, and cross-functional alignment
Founder & CEO
Building Innovatrix Infotech to serve startups and SMBs
Domain Expertise
Recent Articles
Freelancer vs Agency Web Development India 2026: Real INR Costs, Failure Modes & a Clear Decision Framework
Honest 2026 INR pricing for freelancer vs agency web development in India — real cost ranges, where each model wins, where each fails, the ghosting math, the GST gotcha, and a clear decision framework from a Kolkata agency founder.
Mobile App Development Cost in Dubai 2026: Honest AED Pricing from a Founder Who Builds for the UAE
Real AED pricing for mobile app development in Dubai in 2026 — what local agencies actually charge, what offshore teams really cost, where PDPL and Arabic RTL inflate the bill, and the hybrid execution model that quietly saves UAE founders 40-60% without sacrificing compliance or quality.
Top n8n Agencies in India 2026: An Engineer's Honest Ranking
Forget the SEO-bait listicles. Here is the honest n8n agency ranking for 2026, written by an engineering founder who runs n8n in production every day. Six agencies, segmented by what they actually do well, with real pricing and the technical questions you should be asking before signing anything.
Best AI Automation Companies in India 2026: Honest Rankings by Buyer Type
Most lists of the best AI automation companies in India read like directories paid by the listing. This one is written by an engineering founder who has shipped production AI automation to D2C, SaaS, and fintech clients. Rankings by buyer size, with honest pricing, real stacks, and what each tier actually delivers.
India vs Australia Web Development Cost in 2026: The AUD Breakdown, Four Worked Project Archetypes & Where Australia Still Wins
India vs Australia web development cost comparison 2026: full AUD pricing breakdown across freelancer, agency, and salaried engineers; four worked project archetypes; 24-month total cost of ownership math; and the cases where Australia genuinely wins.
Ready to talk about your project?
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.