Founder & CEO
Rishabh Sethia
8+ years of product engineering experience spanning developer, tech lead, and engineering manager roles across edtech, fintech, ecommerce, and consumer products. Now building Innovatrix Infotech to help startups and SMBs ship digital products without the complexity.
Credentials & Partnerships
Career Path
Developer
Full-stack engineering across web and mobile
Tech Lead
Architecture decisions, code quality, and team mentorship
Engineering Manager
Delivery pipelines, hiring, and cross-functional alignment
Founder & CEO
Building Innovatrix Infotech to serve startups and SMBs
Domain Expertise
Recent Articles
Shopify vs WooCommerce for Indian D2C Brands: The 2026 Verdict
We've built on both. Here's the real agency verdict on Shopify vs WooCommerce for Indian D2C brands in 2026 — cost, Razorpay depth, COD/RTO, SEO, speed to launch, and the India-specific factors most comparisons ignore.
WooCommerce to Shopify Migration: The Complete 2026 Guide (From an Agency That's Done It)
The complete WooCommerce to Shopify migration guide for 2026 — covering data export, SEO preservation with 301 redirects, variant mapping, and post-migration optimization. Based on real migrations including FloraSoul India (+41% mobile conversion).
12 n8n Workflow Templates You Can Import and Use Today (2026 Edition)
12 battle-tested n8n workflow templates for 2026: Shopify→Sheets sync, HubSpot CRM AI, social automation, AI support triage, invoice extraction, content repurposing, and more. Each with difficulty rating, time saved, and honest opinions.
Best Ecommerce Platforms UAE 2026
An honest comparison of Shopify, WooCommerce, Salla, Zid, Magento, and custom builds for UAE merchants in 2026 — with the five UAE-specific filters every platform has to pass, AED cost ranges, and a clear decision tree by budget.
n8n Agency Dubai 2026
An honest 2026 map of n8n agencies serving Dubai and the UAE — who's actually shipping, real AED pricing tiers, the monthly cost stack on a live n8n deployment, and the support-automation lesson from our 84% AI-resolution Bandbox build.
Ready to talk about your project?
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.