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I'm Building a Tech Company Where AI Does All the Marketing cover
AI & LLM
13 Feb 20267 min read

I'm Building a Tech Company Where AI Does All the Marketing

Someone stole everything I'd built. Client lists, relationships, documentation — gone. I'm rebuilding from scratch. No marketing budget. No team. Just me, a 12-person dev team, and AI. Here's exactly how it works.

Rishabh Sethia, Founder & CEO — Innovatrix Infotech
Custom vs Pre-built Shopify Themes: The Honest Agency Take cover
Shopify
10 Feb 20269 min read

Custom vs Pre-built Shopify Themes: The Honest Agency Take

Every brand asks this question eventually. Full custom theme or premium pre-built? Here's our honest take after building on both — including the hybrid recommendation we give 80% of our clients, and why we talked one client out of a full custom build.

Rishabh Sethia, Founder & CEO — Innovatrix Infotech
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